Chloe (New) Perfume by Chloe, Chloe (New) is a women’s Oriental floral perfume with floral, rose, and fresh main accords. The noses behind this scent are Amandine Clerc-Marie, who was at Givaudan at the time, and Michel Almairac of Robertet.
- Introduced in 2008, this updated scent has top notes of peony, litchi, and freesia. The middle notes are rose, lily-of-the-valley, and magnolia while the base notes are amber and Virginia cedar.
The fragrance has moderate sillage and long-lasting longevity, making it ideal for spring day wear.
- Chloe was founded by designer Gaby Aghion, who was born in Alexandria, Egypt.
- In 1945, she moved to Paris, France and launched her business in 1952. It is believed that she coined the phrase “pret-a-porter,” or ready-to-wear.
- The brand became known for creating beautiful clothes that could be purchased off the racks, as opposed to requiring custom measurements, as was common in haute couture and much of 1950s fashion.